Author: Admin

This year, America celebrated its 247th birthday, but did you know that coffee has been one of America’s favorite beverages for even longer? In fact, there is evidence that coffee came to the colonies as early as the days when Captain John Smith and others helped to found Jamestown.   In […]

It’s one of the most wonderful times of the year! That’s right, spring has sprung and the latest edition of the National Coffee Data Trends (NCDT) report is here. Commissioned by the National Coffee Association (NCA) since 1950, the NCDT report is the longest-running study of American consumers’ coffee drinking […]

Coffee cupping prep ©2019 Decisive Moment, NCA Convention The role of cupping in specialty coffee By Mario R. Fernández-Alduenda, The Coffee Quality InstituteExcerpted from The Sustainable Cultivation of CoffeeDiscount available for NCA members The popularity of coffee is still growing, but the definition of what makes a ‘good’ cup of […]

It’s more than a logo. To learn more about coffee branding, NCA members can access the on-demand webinar, “Getting Started in Coffee Branding.” By Michael Wilson, Creative Director, Made Visible Studio Branding is not some sort of black magic. Rather, it is a methodic process by which an organization defines […]

Spencer Turer (Coffee Analysts), Julie O’Brien (The Coffee Trust), and Monica Walker (Walker Coffee Trading) enjoying a cupping session led by Blue Donkey Coffee at the NCA 2019 Convention in Atlanta Pt. 1: The Crema the Crop Leaders, experts, and entrepreneurs from across the coffee industry came together for the […]

Blue Donkey will  host a specialty coffee cupping session at the 2019 National Coffee Association Convention in Atlanta, March 7-9 Atlanta Coffee Shop is Making Waves with National Coffee Leaders As Atlanta grows, so does the city’s specialty coffee scene – and one of the hometown favorites is about to […]

Exploring TRUE coffee descriptions: Trustworthy, Realistic, Understandable, Enticing A Shared Industry Vocabulary to Keep Us On the Same Page Learn more about coffee quality: Join Blue Donkey Coffee for a specialty coffee cupping at the 2019 NCA Convention in Atlanta, March 7-9 Part I: How To Communicate TRUE Coffee Quality The following article […]

Daiane Vital embracing her mother Vanilda de Souza Vital, south of Minal Geraris Brazil. Photo: Danielle Sereio “The industry must do a better job at telling coffee’s history, beyond those who carried the bean throughout different parts of the world…” – Phyllis Johnson, BD Imports, NCA Board Member In the […]

4 in 5 consumers say they look forward to fall seasonal items the most Is this the end of pumpkin spice? By Amanda Topper, Mintel The following is an edited excerpt from the Mintel Blog. Read the full post  Wake up and smell the coffee: Pumpkin spice’s reign as top autumn […]