{"id":298,"date":"2018-09-10T15:15:59","date_gmt":"2018-09-10T15:15:59","guid":{"rendered":"https:\/\/legacyempowerment.com\/?p=298"},"modified":"2024-10-15T23:01:35","modified_gmt":"2024-10-15T23:01:35","slug":"new-seasonal-flavors-spice-up-fall-coffee-menus","status":"publish","type":"post","link":"https:\/\/legacyempowerment.com\/index.php\/2018\/09\/10\/new-seasonal-flavors-spice-up-fall-coffee-menus\/","title":{"rendered":"New Seasonal Flavors Spice Up Fall Coffee Menus"},"content":{"rendered":"<\/p>\n
4 in 5 consumers\u00a0say they look forward to fall seasonal items the most<\/em><\/p>\n<\/div>\n By Amanda Topper, Mintel<\/em><\/p>\n The following is an edited excerpt from the Mintel Blog. Read the full post\u00a0<\/a><\/em><\/p>\n Wake up and smell the coffee: Pumpkin spice\u2019s reign as top autumn coffee beverage may be coming to an end.<\/p>\n Menu mentions of pumpkin-flavored coffees declined 30% from Fall 2015-Fall 2017, according to\u00a0Mintel Menu Insights<\/a>. This decline was driven mainly by a few quick-service restaurants (QSRs).<\/p>\n <\/span><\/p>\n Mintel\u2019s US research on seasonal dining trends<\/a>\u00a0finds diners are more likely to gravitate toward\u00a0salty\/sweet, spicy\/sweet, savory, and spicy flavored beverages<\/strong>\u00a0during the fall and winter months.<\/p>\n While pumpkin-flavored coffees still appear on fall seasonal menus, operators are also expanding their fall seasonal coffee options to include non-pumpkin flavors.<\/p>\n Recently launched flavors include:<\/p>\n Despite the expansion of fall seasonal coffee flavors, many operators recognize the affinity some consumers have toward the pumpkin spice flavor.<\/p>\n Four in five consumers<\/a>\u00a0say they look forward to fall seasonal items the most.<\/p>\n Good or bad, pumpkin spice is here to stay, with key operators likely to continue offering the \u2018classic\u2019 flavor during the fall season.<\/p>\n However, as these declines show, there is room for additional flavors that can appeal to consumers that are not among the pumpkin spice faithful.<\/p>\n Several recently launched fall limited-time offers (LTOs) provide a slightly different take on familiar flavors, such as caramel, vanilla, and butterscotch, offering consumers a sense of indulgence and adventure. Additionally, these menu items are bound to create buzz due to their limited availability.<\/p>\n Operators should consider offering a variety of fall seasonal coffee flavors<\/strong>, featuring new and classic options, to appeal to a wide consumer base.<\/p>\nIs this the end of pumpkin spice?<\/h2>\n
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WHAT WE THINK<\/h4>\n
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